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By Brianna HoltSpecial Projects Deputy Editor
Every first day of the new year, thousands of Americans set goals and resolutions to accomplish for the next 12 months. Gyms become overcrowded, social media platforms are filled with reflection posts, and dating apps are buzzing with action. With Valentine’s Day only a month away and the new year as the perfect time to start fresh, the first Sunday in January has fortuitously become the busiest day for online dating.
According to 2019 data provided by Coffee Meets Bagel (CMB), more than a million messages were sent on January 6, making it the most active day in the app’s seven-year history. The data also found that the following Sunday was the second most active chat day, with just a 3% decrease in messages sent. Additionally, the entire month of January saw a huge spike in activity.
Just how huge was the spike during the first Sunday of January 2019? Coffee Meets Bagel reports a 61% increase in new user signups, a 16% increase in activity or number of sessions, a 22% increase in matches, and a 23% increase in chats, compared to the past 30 days. Dawoon Kang, founder and CEO of the dating app, refers to the phenomenon as Dating Sunday.
“Dating Sunday is a mixture of New Year’s resolutions and winding down the weekend,” Kang tells me. She believes singles are most active because they just returned from spending the holidays with family and have had time to reflect on their dating life for the new year. She also mentions that dating apps see the highest activity level on Sundays in general because people are not distracted by work or weekend plans, but instead have more downtime. On Dating Sunday last year, Coffee Meets Bagel users were chattiest between midnight and 1am (local time).
Kang recommends prepping for Dating Sunday, as you would any other holiday, by enhancing and updating your profile. “Photos are the most important part of a profile, and 80% of users pass if they don’t like what they see,” Kang says. “The first photo is the most important, and it should be clear, and of your face.” She also notes the importance of writing something in your bio. “The top 10% most liked profiles on CMB wrote 35% more than the average user. We’ve also seen more success with users who pick one topic and go in depth with the description rather than say something general like I like hiking.”
According to Kang, Dating Sunday’s spike in activity usually lasts until Valentine’s Day and then drops back to its normal speed. However, Valentine’s Day is the most popular day for new signups on the app, suggesting that some singles who may not have made dating a priority for the New Year start seeking love out of FOMO.
This cultural shift in dating suggests that singles all over the United States are, consciously or unconsciously, setting finding love as a new year resolution, alongside the more popular goals of saving money, exercising more, and eating healthy. Other dating apps like Tinder, Bumble, and Match have also reported that the first Sunday in January is their most popular day for chats and activity. With unofficial seasons and holidays like cuffing season and Dating Sunday/Single Sunday becoming a social norm, the future of dating could soon be reserved on your calendar.
Dating apps have transformed our culture, redefining how we bond and socialize with others. For businesses, they offer opportunities, given their niche nature. For every Tinder, there is an app focused on a very different space. Everything from dating based on religion to dating based on wealth is an option when it comes to dating apps.
Dating Sites
Has your business identified an opening in the market, and are you interested in building a dating app like Tinder? The good news is that with the new philosophy of MVP app development you can create and launch a dating app in a matter of months with a smaller budget than you might expect.
MVP – a solution for any business
MVP or Minimum Viable Product app development is based on one thing – getting you the bare minimum of what you need to launch your app. Hence, the name. This approach to app development is revolutionizing the process, providing even the smallest shops with the opportunity to create and launch apps. MVP app development begins with a template of core features. From this tech stack, designed to create a viable albeit minimal basis for your project, you can then add on or edit out features to suit your needs. The timeline for delivering a project like this can be incredibly swift, and the costs can be as low as a few thousand dollars.
Tech stack for your app
With a dating app, you want a core tech stack that delivers the basics. The team over at Builder.ai, who have made significant inroads into optimizing the MVP experience, cite the following features as the core and essential tech stack for a dating app:
- Analytics
- Block Users
- Chat
- Comments
- Favorites
- Filter Items
- Invite Friends
- Location
- Notifications
- Photo Library
- Privacy Settings
- Profile/Bio
- Push Notifications
- Reviews
- Search
- Settings
- Share
- Sorting
- Splash Screen
- User Groups
- User Status
- Videos
You can edit this list as needed thanks to Builder’s user-friendly interface. They even offer the opportunity to customize features if you do not see something that you need. You can submit samples of other apps that have the feature you want, and then Builder’s team of developers can add it in.
Holt Dating Apps App
Building solutions
Hookup Apps
Building your dating app in Builder Studio is a straightforward process. You begin by selecting your template from the app marketplace. In our example, it would of course be Tinder. You can then review the tech stack and edit as needed. Features are categorized so you can find what you need easily. You can also adjust the scale of your project by budget or timeline to better suit your business.
The huge advantage with an MVP launch of a dating app (beyond cost and speed) is the fact that you can test your marketplace to find the right market fit. As you can see in our tech stack above, analytics is at the top of the list. By launching MVP style, you can use your ‘soft’ launch as an opportunity to gather data, analytics, and customer feedback before committing to, or expanding your offering.
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Builder Studio makes this easy. For one, they maintain your tech stack on an ongoing basis, running constant updates, and staying on top of bug fixes. When changes need to happen, they can happen and they can happen quickly and efficiently. The Studio development process itself, too, is designed for adjustments in real-time. You can edit your project as it proceeds, and you can even save money at the end of your project if it delivers ahead of schedule. Selecting features is a simple matter of point and click. You can also edit your development process to include a Prototype stage and Roadmap stage, or else go fast and minimal with Development and Full Build.
Holt Dating Apps For Android
Developing a dating app modeled off of Tinder is a complete reality thanks to companies such as Builder. Have you had your own experiences with MVP apps or dating apps? Let us know in the comments below.